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OUR MISSION, YOUR MINDSET

FEARLESS: At Lorna Jane our mission is to inspire women to live a passion-fuelled life through Active Living™ and the daily practice of Move, Nourish, Believe. We give you the confidence to chase your dreams by redefining what success looks and feels like today.

COMMITTED: Our famous slogan ‘NEVER, NEVER, NEVER give up’ was embedded in our psyche at a time of immense growth (and high pressure!) for our brand. It’s a motto that we and our customers still live by when it comes to health, career, relationships and the pursuit of a purposeful life.

COMPASSIONATE: An active life isn’t about overstretching yourself all of the time! Instead, we’re all about finding comfort in discomfort and always prioritising balance, rest and nourishment. That’s why our Activewear, which is designed by women for women, is equally perfect for work, rest, play and everything in between.

IMPACTFUL: Our customers care about the planet (and, so do we!) which is why we’re dedicated to reducing our footprint with responsible sourcing, reduced packaging and long-lasting fabrics that will endure the toughest workouts instead of becoming throwaway fashion (read more here). With a high value on quality, we want you to buy better, not more.

 

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