Curated collections are designed to embrace and reflect the wearer’s inner beauty of their natural soul. Each piece incorporates the diversity inherent in fashion to inspire passion and love. The unique designs are simple but edgy, elegant, yet down to earth and can get personalised with a date, name, coordinates to mention just a few options. Being a forward thinking conscientious fashion brand, aaina & co also pledges 10% of its profits to charity. All aaina & co products come in a triangular, eco-friendly vegan-leather pouch and a little booklet which includes the meaning of the symbols, the philosophy of the brand and the care instruction.