Matt and Penny are the husband and wife duo behind the face of ARA Experience. ARA Experience was created to give modern brides A Refreshing Alternative (ARA) to what’s available in the current wedding dress market.
Matt and Penny met in high school at the young age of 14 but didn’t get together until graduation day of 2013. Fast forward to 2018, Penny finds herself with the ugliest crying face while nodding her head to say yes to Matt’s proposal to her. When it came time to shop for her wedding dress, she was frustrated by the impossible task of finding a beautiful and well-made dress that suited her budget. Having a background in both fast fashion and couture fashion, there was no reason for wedding dresses to cost this much.
“…And so ARA was born. We have always been the first ones to embrace technology and there was no reason why technology couldn’t be incorporated into a bride’s world. By having everything online, we’re also able to pass huge savings back onto our customers while maintaining the high quality that wedding dress should be made in. We’re on a mission to disrupt the wedding industry, we can’t wait to show you what we have in store for you. Stay tuned.” – Penny
Adelaide SA, Australia