It started off as a small idea between four friends one day, when we realized there was a gap in the wedding dresses market for high quality but st affordable prices that no one else seemed to be filling.

When you see an opportunity like that, you have three choices:

  •   Have a conversation about why no one has filled it and hope someone does one day.
  •   Have a conversation about how maybe you should all fill it one day - and then do something else.
  •   Stop doing what you're doing and fill that gap!

Needless to say, we chose option 3 and have never looked back. We run our business from a small but gorgeous space, based just right in the heart of Sydney. We are extremely focused on customer satisfaction and we only use the finest and strongest materials, all of which are ethically sourced.

We pride ourselves on how tough our products are, the quality being second to none. Having some fantastic collaborators who have helped us reach a point in our extraordinary journey has enabled our brand to grow, reflecting everything that we feel is important in the lives that we lead.

We hope you enjoy browsing through our range of products. If you have any questions, please don't hesitate to contact us.



Zetland NSW 2017, Australia


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